As a commercial enterprise growth strategist, i’ve had an opportunity to talk with loads of enterprise owners. What I find is that they’re normally stuck in a “seize 22.”Their enterprise is struggling. it’s being blown round through the curler coaster economic system. whenever there’s a hiccup within the ecu economic system or something spooks traders on Wall street, they sense it in their business. And each month is a war to preserve the lighting on and the doors opened.A recent newspaper article mentioned that over half of commercial enterprise owners polled hadn’t taken a income for themselves in years. they’ve been placing what they make again into their commercial enterprise to maintain the doors opened another week.A recent “Rock middle” episode with Brian Williams had a segment approximately how some business proprietors are turning to online pawn shops to raise the capital they want to stay afloat.it’s a brutal environment for owning and operating a commercial enterprise.The “catch 22” is that savvy enterprise owners understand that they should earn greater within the destiny so as to continue to exist… yet, they feel they can’t spare the cash now to make investments in the very strategies a good way to grow their business and make sure their survival.alas, many choose to naively consider that “things will just turn around soon.”however, the truth is that, despite the fact that things inside the U.S. and global economies do improve, without confirmed business increase techniques in vicinity, companies are nonetheless going to warfare. The financial system will constantly be a curler coaster.business proprietors who implement examined strategies locate that they are able to weather turmoil in the economic system tons better than individuals who do not.The unhappy truth is that maximum enterprise owners don’t take control of their commercial enterprise boom. They mistakenly accept as true with their achievement or failure is completely based upon the financial system, location and different outdoor forces.there are such a lot of things a enterprise proprietor can and ought to be doing… even on this depressed economy… on the way to make an effect on their backside line.So, when you have restricted finances, in which do you begin?one of the first-rate high-impact business boom strategies i will think of is virtually the handiest. And it is a hundred% unfastened.The best and most inexpensive commercial enterprise boom strategy of all is…Make it top notch easy for clients to do business with you.This sounds ridiculously simple. does not each business proprietor evidently do that?lamentably, the solution is absolutely no longer!One might suppose that during tough monetary times, each enterprise owner might make certain to cast off each impediment to doing enterprise with them.but, in case you appearance interior almost any enterprise, you’ll commonly find at least one fundamental obstacle. every obstacle holds your commercial enterprise lower back. It stops the cash drift and sends could-be customers for your competition.permit me give you one example…i recently pinched a nerve in my neck and wanted a simple neck massage. you’ll suppose it would be easy just to call any local spa and make an appointment to get a rubdown. now not a lot!As I known as around, I could not accept as true with how tough it became to e book a easy massage appointment.This was the typical scenario: i would call the spa and be advised that I wished to call the rubdown therapist at once. Then i might name the rubdown therapist’s mobile and get voice mail. So, i might depart a message with my availability and ask for an appointment. i might sooner or later get a go back name late tomorrow.Now, i’ve already left a voice mail informing them that I want a neck massage due to the fact i’ve a pinched nerve and i have informed them whilst i’m to be had for an appointment. in the event that they listened to my message, they recognise that i’ve simply said, “i’m equipped to provide you my cash!”but, they couldn’t be stricken to call returned the identical day… which is obstacle primary. now not being capable of muster the electricity to go back the decision of a brand new patron inside 24 hours is pretty improbable!The complete exchange… from begin to complete… turned into one big problem. I known as the spa and instructed them I desired to do commercial enterprise with them and they required me to leap thru greater hoops to complete the transaction.And as soon as the therapist sooner or later called lower back… do you suppose she made it notable clean for me to e-book an appointment? Nope! She sincerely made it even harder!She may want to have (and need to have) left a voice mail announcing, “I got your message and you referred to which you’re available all afternoon the next day… i have 2pm available, so i’ll put you down for 2pm. Please allow me understand if that works for you.”rather, she said, “i am returning your message approximately looking a massage. call me returned.”What do you suppose befell when I referred to as her again? I got her voice mail again!That was it for me. I gave up due to the fact she made it way, manner too hard for me to do enterprise along with her. She took too lengthy to return my name and then she grew to become putting an appointment into a large headache.Massages are meant to lessen strain! seeking to book an appointment became adding to my stress… so I certainly gave up and that they misplaced an smooth sale.I had the identical experience with each spa I dealt with. It become in reality incredible. I never did get a rubdown because I could not discover everybody who wanted my commercial enterprise badly sufficient to make the transaction easy and smooth.i used to be even greater surprised that no longer one rubdown therapist accompanied up after leaving me a message. no longer one. I actually advised them on their voice mails that i was prepared to ebook an appointment… so as a long way as they knew… that they had my business. however, they never observed up.trust it or not… this sort of issue occurs in maximum agencies. i would guess desirable money that your business is doing some thing comparable.in which are you making it hard to do commercial enterprise with you?it might be in your great interest to assume which you are guilty of creating it difficult in a few ways to your customers to do business with you.if you can not take an goal appearance interior your very own business, absolutely ask your customers if they understand or experience any boundaries. Your customers will recognize being asked and you may discover some blind spots for your business.Taking manage on this area prices you honestly not anything! however, it is able to make a dramatic distinction.In a few cases, it’d genuinely be a terrific method to make customers bounce thru a few hoops. however, for most corporations, it’s simply bad enterprise!So, by using all means… make it wonderful smooth for your clients to do business with you with the aid of doing away with all boundaries!in case you make doing business with you smooth, you’ve already set yourself aside from your competitors. And you have not spent a dime!